Is your business prepared for disaster? Step #1: Know your risks.

by Frankenmuth Insurance | Jan 4, 2019


Frankenmuth Insurance @The Huttenlocher Group

No two businesses are exactly alike, so potential threats will impact each business differently. Location, industry, culture, business structure, management style, work functions, and business objectives will all affect how you protect your business… and how you recover from a business disruption. Do you know your risks?


The two biggest mistakes small businesses make are:


Failing to identify a potential threat

Underestimating the severity of a known potential threat

That’s why we recommend performing a risk assessment to help you avoid these mistakes and determine which threats have the greatest potential to disrupt your business.


For your convenience, we’ve created a printable risk assessment form.


Here’s how you can use it to assess your business and know your risks:


  • Identify your threats. Use the form to determine the threats most likely to affect your business. Add any threats you are exposed to that are not already listed.

  • Use the Insurance Institute for Business & Home Safety’s ZIP code tool to get a list of natural hazards that may affect your business’s location. You can also generate a customized list of projects that can reduce your risks.

  • Contact your local emergency management office to obtain a copy of your community’s hazard vulnerability analysis, which will list the possible natural and man-made hazards that could affect your area.

  • Don’t forget to consider the damage to infrastructure (roads, bridges, power lines, etc.) that could affect your ability to resume operations. Develop possible workarounds to expedite recovery.

  • Rank the probability of threats. How likely is this to happen? Assign a rank of 0 (not likely) to 5 (very likely) in the “probability” column.

  • Rank the severity of threats. Assess the amount of damage the event is capable of causing. To do this, think about the duration, magnitude and extent of the potential threat’s reach (e.g., just one floor of your building, the entire structure, the whole neighborhood, entire region, etc.) After assessing these factors, assign a rank of 0 to 5 (low to high severity) in the “severity” column.

  • Multiply the probability and severity scores for each threat. After ranking the probability and severity of each threat, multiply the two values and record the answer in the “total” column. The threats with the highest total values (17–25) are those you need to plan for as soon as possible. Assume these hazards will strike your business at some time, then determine what controls you have in place or could implement to minimize your risks.

To review your potential threats, download our printable risk assessment form now.


Frankly speaking, the best businesses are prepared for the worst, and our Disaster Preparedness Guide has you covered.


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Original article shared here:


Waterford, Auburn Hills, Berkley, Beverly Hills, Birmingham, Clarkston, Clawson, Farmington Hills, Fenton, Ferndale, Hazel Park, Keego Harbor, Madison Heights, Novi, Oakland, Pontiac, Rochester, Royal Oak, Southfield, Sylvan Lake, Troy, White Lake, Walled Lake, Wixon, Michigan

The Huttenlocher Group

1007 W Huron St, Waterford , MI  48328

(248) 681-2100

1007 W Huron St, Waterford Twp, MI 48328

(248) 681-2100

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